At the GDJ Collective, we use personal stories that transform historically monotonous safety messages into relatable and accessible communication. When your employees share their own stories, it creates deeper connections and a culture of trust and safety.
How we achieve this:
- Transform sterile messaging into real, relatable content
- Facilitate casual conversations with employees to encourage heartfelt storytelling
- Incorporate leadership messaging to inform the workforce and demonstrate the integral importance of their well-being
Top business performance requires an engaged workforce that believes in and is connected to your company’s mission and goals.
What our team brings to your workforce:
- 85 years of combined storytelling experience
- Numerous Emmy and Edward R. Murrow awards
- 10 years Project Management
- 9 years Crisis Communication
- 7 years Change Management
How to Engage with Your Workforce
If you’re not using videos to connect with your workforce, you are missing an incredible opportunity to bring your communications to the next level. By creating weekly videos onsite, you will achieve a noticeable difference in the culture of your workforce and their safety rates. From our experience, weekly videos allow you to address the big issues while at the same time including timely messages for issues that arise. We will help to lay out a strategy on capturing all of those things that are important to keep your employees safe and reduce incidents. For the best reception of the content, we recommend your videos be between 3-5 minutes. If you have training video needs or more of a documentary style video, let’s talk.
Seeing someone doing the right thing on a jobsite helps to reinforce proper protocols and even better, if the person is recognizable to coworkers, a sense of community is established. Through professional candid shots of workers in the field, you gain an edge to use those in your presentations, banners, recognition programs, and throughout your communications.
Communicate health & safety messages, and photography in a way that your workforce can connect with and absorb. Our storytelling helps to reinforce and accompany the messaging in your videos and from your leadership. Our photography is usually the favorite part of our newsletters and helps to draw the reader in. We encourage you to have the newsletters accessible in whatever languages spoken on site and we are able to offer bi-lingual communications.
Using our photography of real people doing the job right, we produce digital signs and large scale banners that can hang in any common area, typically the lunchroom. We have found that when people see themselves like this, there is a shift on how they relate and care for one another, they take pride in their work, and this develops a lasting community. We have seen it at every site and are confident they are an important piece of communication.
In the utility and construction industry, where your employees work, what they do, and what they need varies. With strategic and engaging communications, you can reach your workforce, support their work functions, and target communications to meet their needs.
It's time to change the way you communicate with your workforce
The GDJ Collective works with global utility and construction companies to help unite your workforce and solve your unique internal communication challenges. This is how we achieve that connection:
We are a team of communicators who have covered a wide variety of relevant news topics around the world. With decades of experience we know how to craft a story that is engaging and heartfelt. Our communication is focused on the individual who is working in a dangerous environment and we deliver messaging to make sure they return home as they come to work. We do this by connecting that individual to their coworkers, to their leadership, and to the work they are safely performing.
Showing the Workforce Doing the Right Thing
We incorporate leadership messaging within our communications and media but we feature the workforce doing the right thing in our videos and photography to connect them with one another and the work they do. Our multi-layered approach, communicates that they are supported and their welfare is of utmost importance.
Save Lives, Save Money
Our communications save companies money by reducing onsite incidents, reduce attrition rates, and attract the best people for the work. When workers feel they are in a positive culture of safety, they increase project performance and beat the industry standards of attrition by 19%.